Wunup
Naming, Brand Identity, Product Design
An app powering healthy competition, with real rewards and bragging rights.
Wunup is a mobile app that allows you to create measured fitness challenges, with cash on the line. So you and your friends can settle the score on who runs the quickest, cycles the farthest, swims the fastest, and other exciting challenges.
In early discovery, we workshopped ways to communicate a more compelling story and differentiate from existing fitness-reward apps. This resulted in a new name for the company and product, Wunup – and we paired it with a strong brand identity securely anchored in authenticity, inspiration, and community.
Watch App Concept
Wunup encourages healthy participation in fitness challenges, because everyone deserves a sense of accomplishment and achievement.
Wordmark
Color Palette
Once the brand was established, our focus shifted to developing a proof-of-concept for early testing and iterative design. All while balancing a core feature-set, tight timeline, and offshore development.
We started building a happy path diagram for our core customers, with a keen awareness to remain mindful of building an MVP, not a full product. This included affinity mapping to identify key moments, and a communications plan to get ahead of our customers with marketing and support channels.
Happy Path Diagram
App MVP - Home
App MVP - Account
After all stakeholders were aligned, we worked through the user flow details and began uncovering a unique addition to the standard competition. The ability to brag amongst your friends and display the winning badge of honor.
So we carried that over into the digital landscape by representing Wunups with animated GIFs, complementing the competitive nature of the challenge with some fun and personality.
High-Fidelity App Screens
Home Screen
Create a Wunup
Account Wallet
Story Flows
Overall we collectively developed the vision statement, brand character, visual identity, typography, color palette, art direction, experience design, and user interface.
The Wunup App is currently available for beta testing at wunup.app.
Beta Signup Landing Page
© All rights reserved • All biters served
Kickin' up dust since the 80's