Hello my name is Frēz (pronounced freeeeeeeeeeeze) and I’m a storyteller, creative director, designer ... choreographer?   ///////   My practice balances purpose and beauty, with simplicity.   ///////   Work encompasses business strategy, brand identity, art direction, user experience, and product design; created alongside Fortune 500 companies and startups alike.   ///////   Clients include Epic Games, Sesame Street, Medium, Adidas, Disney, Ericsson, Hasbro, Petco, Amazon, and Nestle.   ///////   Currently Design Director at Launch.

Brand identity for 50+ companies and products   ///////   Nuvino, single-serve wine in a pouch (Dieline Awards nominee)   ///////   PackIt, freezable lunch bags (top-seller for Target Back-to-School)   ///////   PK2, Walmart-exclusive private label (sub brand of PackIt)   ///////   Marquis, organic energy drinks (in partnership with Ball canning)   ///////   Creative direction for Disney’s Best-of-Best annual brand presentation with 100+ person cast and 50+ exclusive fashion collaborations.

One (1) Gold Webby Award for SesameWorkshop.org   ///////   Two (2) Core77 awards for Vapur foldable water bottle   ///////   Three (3) CES Innovation Awards for Petnet SmartFeeder and Petnet Smart Bowl   ///////   Two (2) iF Design Awards for Petnet SmartFeeder and Petnet Smart Bowl

Phone: +1 213 948 8447   ///////   Email: hello@frez.us