PackIt
Creative Direction, Product Design, Package Design
Creative direction for the original freezable lunch bag with built-in cooling.
PackIt is the maker of the original freezable lunch bag, that’s also an ice pack. We took on early creative direction for the brand and elevated the products with a focus on the healthy, active lifestyles they impact.
We distilled a high fashion aesthetic with the playful functionality embodied by PackIt, creating a cohesive brand identity across photography, package design, fashion prints/patterns, and marketing collateral.
Art Direction
Camo Pattern Design
Product Lifestyle
Brand Campaign
Lots of Dots
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